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Matchmakers will be judged on a number of factors, including approachability, professionalism, innovation success rate, cost, customer service, reputation and partnerships.Best New Dating App 2016 is open to Dating Website Apps, and companies which only run an App and who began their services in or after April 2015.This Flagship Award recognises the move to mobile, and as such celebrates both online dating sites and apps.Companies are eligible to enter if they run either an online dating website or app, or both.

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The Best Niche Dating Site 2016 Award recognises the importance of niche dating websites to the industry.The Award is designed to recognise the latest innovations in dating apps in Europe.The apps will be judged on a number of criteria including functionality, design, appearance, ease of use, safety, reputation, membership, cost and innovation.One of the most exciting things about the Dating Industry is that it is ever changing, and it is home to a wealth of innovation.

This new award is open to companies and individuals, and designed to showcase all forms of innovation within the industry.Whilst membership size is obviously an important feature of a dating brand, our judges will also focus on a number of other factors, including design, user experience, customer service, safety, reputation and cost.