On line dating e site info
When Tinder last month rolled out its Tinder Plus upgrade, the service said it would charge singles over the age of 30 twice as much for the premium service, about a month.
But e Harmony has doubled down on its outreach to older, love-serious singles, preaching anew its “29 dimensions of compatibility” that they say have led to more than a million marriages nationwide.
“The young ‘uns can have it.” The company defended the pricing structure as aimed at accommodating younger “budget-constrained” daters, but analysts have questioned just how many singles will pay up to find an online match.
In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.
Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.
” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.